Commissioned by Travel Wisconsin in partnership with agency teams at Hiebing and Laughlin Constable, this assignment supported the Here's to Being Here travel series, an episodic storytelling initiative designed to inspire travel through authentic experiences across Wisconsin. Working alongside a dedicated motion crew, I created the still photography library while moving through the same production schedule, sharing talent, locations, and production workflows.
Spanning eleven production days across Milwaukee, Minocqua, Wausau, and Hayward, the assignment covered dozens of locations and multiple seasons, from family adventures and culinary experiences to skiing, ice fishing, and Northwoods cabins. While the photography supported the travel series itself, the resulting image library was created for ongoing use across Travel Wisconsin's broader marketing efforts, including digital, print, social media, visitor guides, and advertising. One featured episode was recognized as a 2025 ESTO Award finalist.