Delivering stills, motion, and audio within a tightly coordinated four-hour talent window.
Commissioned by Maclyn Group for Dunkin’, the production supported the brand’s partnership with Justin Fields during his tenure as quarterback for the Chicago Bears. Campaign photography, social video, and radio were created within a tightly coordinated four-hour talent window—from his arrival through wardrobe, grooming, breaks, and departure. Ten days before the shoot, a change in talent logistics eliminated the original studio, requiring the team to transform a nearby hotel ballroom into a fully functioning commercial set.
Following a dedicated pre-light day and a carefully choreographed schedule, I led production, photographed the campaign stills, and directed motion while coordinating a crew of approximately 15 across lighting, video, digital capture, styling, and talent support. The production delivered eight final images with Fields, ten still-life images, multiple social videos, and 15- and 30-second radio reads. Agency partners handled editing and final postproduction.
The resulting work supported multiple initiatives, including Every Cup Counts, National Espresso Day, and Dunkin’ holiday promotions. Assets appeared across 715 Dunkin’ locations, 11 Chicagoland billboards, social media, and lawn signs. The Every Cup Counts activation helped raise more than $100,000 for Ann & Robert H. Lurie Children’s Hospital of Chicago.