A nearly eight-year partnership building an extensive, four-season destination library.
Beginning in winter 2018, this long-term relationship grew across repeated seasonal productions supporting Destination Door County’s Feelings campaign and broader destination marketing. Working directly with the DMO—and later alongside Madden Media—the assignments built an extensive still photography library spanning outdoor adventure, family travel, dining, local culture, iconic lighthouses, water experiences, and the character of the peninsula throughout all four seasons.
Production remained nimble and content-focused, often moving quickly across multiple locations to create the volume and variety required for ongoing tourism marketing. My role expanded from still photography and aerial capture to underwater work and short-form motion, eventually integrating with a dedicated agency motion team. The resulting assets have appeared across vacation guides, web, social media, digital advertising, out-of-home, and broader campaign use.