Launching the Bowflex T6 and T16 treadmills through a coordinated two-day stills-and-motion production.
Created for the launch of the Bowflex T6 and T16 treadmills, this two-day production brought stills and motion together inside a residential location near Lake Geneva, Wisconsin. The assignment built on imagery I had created for the earlier T9 launch, carrying a consistent visual language across Bowflex’s premium connected-fitness line.
Working with Bowflex’s in-house creative team, I led the photography from lighting and talent direction through final color, retouching, and compositing. The resulting library combined hero product imagery, feature-driven details, and lifestyle moments for use across Bowflex’s website, digital advertising, social media, email, retail partners, in-store marketing, and international channels.