How-I-Work | Mike Tittel
Experience-Driven Hospitality Content That Moves People to Book
For resort and hospitality brands where guest experience is the product.
If you’re managing content at this level, you’re not just looking for strong images. You’re balancing guest experience, brand standards, internal approvals, and timelines that don’t leave room for missteps.
A shoot shouldn’t disrupt the property or complicate the process. It should fit into it.
A Simple, Focused Approach
The goal is to create fresh, on-brand content that strengthens guest perception, increases engagement, and gives people a clear reason to choose your property.
That happens through a streamlined, low-friction process that protects the guest experience from start to finish.
Working inside active hospitality environments means staying highly aware of guests, keeping the footprint intentional, and making decisions that minimize disruption while still producing strong, usable content.
On set, my approach is hands-on and fully engaged. I work in the same environments I’m capturing, whether that means being in the water with an underwater housing, on skis on the mountain, or embedded in the experience alongside talent.
That proximity is what allows the most natural, in-between moments to happen and be captured in a way that feels real.
Lean by default. Fully scalable when the project calls for it.
A Fresh Take When You Need Something Different
The opportunity isn’t just to document what’s already there. It’s to bring in a different perspective when you need something new.
That’s where I focus.
Not just what the property looks like, but what it feels like to be there.
The moments that influence a decision are rarely the obvious ones. They’re the shared experiences, the quiet pauses, the energy of a place, and the way people connect or disconnect from everything else while they’re there.
That’s the layer that often gets missed.
By stepping into a property without the weight of how it’s always been done, I’m able to find those moments and translate them into imagery that feels more human, more relatable, and more emotionally engaging while still staying true to your brand.
The result is content that adds something new to your library, brings fresh energy to your marketing, and gives your audience a more compelling reason to choose your property.
Scroll down to see how this approach comes together across different environments. On mobile, you can view the selected work here.